Social Media Specialist

Ridgewater College   Willmar, MN   Full-time     Advertising / Marketing / Public Relations
Posted on June 8, 2024
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As part of the Marketing and Communications team, the Social Media Specialist is a visual storyteller with a creative mind. The specialist has lead responsibility for the conception, development, and production of video, photo, and other digital content for distribution on all social media platforms, including Tik Tok, Instagram, YouTube, Facebook, and LinkedIn. This position leads social media strategy and execution across all major social media channels and develops and implements organic and paid social media campaigns to increase brand awareness, drive traffic, generate leads, and engage with our audiences. This position also has responsibility for collecting, analyzing, and reporting social media metrics and making data-informed decisions to improve social media performance.

Minimum Qualifications (required skills to enter the job; must be identified on application materials) 
* Experience creating and managing social media content to build audiences and engage with the public. 
* Experience shooting photos and recording/editing video for use on social media platforms. 
* Experience writing copy for social and digital media platforms for a diverse range of audiences. 
* Excellent written and verbal communication skills. 

Preferred Qualifications (desired but not required) 
* Associate degree or other related credential in social media, communications, marketing, digital marketing, multi-media design, or other related field.  
* 3 years’ experience creating and managing social media content to build audiences and engage with the public. 
* Creative thinker with a passion for storytelling and content creation. 
* Experience with analytics, planning, forecasting, and reporting. 
* Experience with paid social ads. • Knowledge of best practices in social media, content strategy, accessibility and familiarity with current social media trends and tools. 

Why Work For Us

GREAT BENEFITS PACKAGE! Minnesota State offers a comprehensive benefits package including: 
* 11 paid holidays each year 
* Medical Insurance (Single Coverage $38.50 per month and Family Coverage is $262.66 per month)
* Dental Insurance (low deductibles) • Paid Parental Leave (six weeks) 
* Employer paid life insurance • Short- and Long-Term Disability 
* Pre-tax Flexible Spending Accounts (Medical and Dependent Care) 
* Retirement Plan
* Tax-deferred Compensation 
* Generous vacation and sick leave 

AA/EEO employer - A member of Minnesota State